In an age of keywords and character limits, it's easy to overlook the power of great copy. The words you use are crucial to your brand's success, telling your story, asserting your expertise, connecting with your audience and converting readers into customers.
From supporting SEO, to driving quality traffic, to allowing your brand's personality to shine, there are multiple benefits to having a business blog. Blogging is a simple, inexpensive way to boost your site, and all it requires is a little knowledge and creativity.
More and more businesses in the STEM sector are realising the importance of content, branding and a strong digital presence. This means technical writing for the web is a seriously sought-after skill.
Enhance the quality of your digital content and business collateral with my freelance proofreading and editing service. No matter the format, I will make sure your messages are on brand, error free and fit for purpose.
Everybody knows that social media needs to be incorporated into your marketing strategy, but how can we effectively harness its potential? Social media isn't just likes and pins. It's a way to spark conversations, grow communities and build relationships that have more longevity than a one-off retweet.
Link building is a crucial part of your search strategy, demonstrating your website authority through valuable third party citations. I can help you build those all-important links in an honest, authentic and natural way, steering clear of spam and penalisation.
As with many aspects of business, successful content marketing is all about effective planning and execution; after all, what's the point in creating great content if it's not reaching the right places? Let me help you develop a content strategy that really works.
Design plays a huge role in marketing your business online. When accompanied by the right copy, it's a seriously powerful tool. Take your content strategy that bit further and develop your messages into a creative format that will see the very best results. Find out more.
Could your marketing department benefit from additional content support? I offer my services on a consultancy basis, working on-site alongside your team. I also offer training and lecturing across all areas.