In an age of keywords, fast moving news feeds and 140 character limits, it's all too easy to overlook the power of great copy.
The words you use are crucial to your brand's success; they tell your story, assert your expertise and connect with your audience. They inform, inspire, entertain and persuade... and ultimately convert readers into customers.
Great copy doesn't just focus on specific keywords. Nor is it simply about perfect spelling, impeccable grammar and accurate facts. Sure, these things are very important, but they don't necessarily make for an effective piece of content.
There's something extra special about great copy. These carefully curated words are powerful and persuasive. They articulate your message in a tone that's perfectly aligned your business. They make people stop and take notice. They disrupt the customer journey, perhaps for only a matter of seconds, but in those moments, your copy has convinced. It makes people want to find out more.
- Web copy
- Blog posts
- Case studies
- Social media updates
- Corporate literature
- Ad copy