Ben Sherman is a UK leader in men’s fashion, specialising in shirts, suits, shoes and accessories for men. Founded in 1960, the brand made its mark with button-down Oxford shirts, which remain its most popular product to this day.
Working alongside a partner agency, Naturally Content provided keyword research and metadata for Ben Sherman. This project involved identifying the dominant keywords for each page, the estimated search volume per keyword, and creating meta titles and descriptions for each product page. The result was a comprehensive compilation of content that has helped to drive the brand further up search results pages. Extensive research and analysis allowed us to create metadata that appeases both the search engine and its users, thus providing relevant results and driving more traffic to site.
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