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Blog

Not Another Marketing Predictions Post…

It’s the most wonderful time of the year: a time of frosty mornings, mince pies and mulled wine… and every man and his nana putting together a groundbreaking blog post of a dozen predictions about content marketing in 2018. Some will even stretch as far as 60+ marketing predictions. That’s a whole lot of crystal gazing to cram into the next twelve months! The truth is, content marketing isn’t going […]

An Introduction to Content Management

When we think about content management, most people consider the different programs that manage digital content. While they’re not wrong, there’s a lot more to content management than your CMS. I like to think of content management more holistically; it’s not just a technical means of handling ‘stuff’, but the methods and skills required to do this more effectively. Content management is a platform, a process and a person (or […]

How To Strike The Perfect Work/Life Balance When You’re A Freelancer

Maintaining a good work/life balance is difficult for anyone, but it’s particularly tricky when you’re a freelancer. At any one time, you’ll be juggling your projects, arranging meetings, keeping on top of admin and developing relationships with potential clients (as well as keeping your existing ones happy). There’s also the worry of finances to add into the mix, making sure that invoices are sent and paid on time, that you’re […]

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