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8 Common Content Mistakes & How To Avoid Them: Part 1

No matter how brilliant your design, how seamless your navigation, how stunning your imagery and how compelling your CTAs, your site visitors won’t take action until they’ve read your content. Whether that’s just a quick skim of your homepage, a close inspection of a product description, or a hunt through your FAQs, these words matter. So how can you make them as effective as possible? Here are 8 common content mistakes […]

10 Top Tips For Link Building Success

Over the last few years there’s been a lot of talk about the power of backlinks. Some consider links to be the be-all and end-all of organic search, others reckon their value is diminishing, and some claim that they’ll be well and truly dead in the very near future. But at this moment in time, the truth is that very few websites will see search engine domination without an effective link building strategy. Search […]

How To Get Work As A Freelancer

Whether I’m meeting a client for the first time or chatting with an old friend about my job, I can pretty much guarantee that the subject of how a freelancer finds work will arise at some point. The frequency of this question means I have a standard spiel. It goes along the lines of: “Oh, from a variety of sources really. The majority of my clients at the moment are referrals, but […]

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