This page provides a brief overview of work I’ve completed for a variety of clients. If you’d like to find out more about a particular project or service, please get in touch.
Pure Free From: Blogging
Cooking up content for a tasty new launch
Pure Free From (previously Pure Dairy Free) has seen huge success in the health food market. Specialising in dairy free and gluten free products, the brand’s spreads, snacks and meals are now stocked in all major supermarkets.
Working with a partner agency, Naturally Content was tasked with assisting their rebranding, web build and content strategy. I went on to create 15 unique blog posts, ensuring the site was populated with relevant, engaging content upon launch. This included informative health articles, how-tos, fun diary entries and conversational lists. Supporting each item with SEO and imagery, I created a collection of fresh brand content that would pique visitors’ interest and encourage sharing.
Ben Sherman: SEO Content
SEO-led content generation for fashion giant
Ben Sherman is a UK leader in men’s fashion, specialising in shirts, suits, shoes and accessories for men. Founded in 1960, the brand made its mark with button-down Oxford shirts, which remain its most popular product to this day.
Working alongside a partner agency, Naturally Content provided keyword research and metadata for Ben Sherman. This project involved identifying the dominant keywords for each page, the estimated search volume per keyword, and creating meta titles and descriptions for each product page. The result was a comprehensive compilation of content that has helped to drive the brand further up search results pages. Extensive research and analysis allowed us to create metadata that appeases both the search engine and its users, thus providing relevant results and driving more traffic to site.
The Sleep Council: Content Strategy
Content mapping for a better night’s sleep
The Sleep Council is an impartial organisation that aims to raise awareness about the importance of sleeping well. Since 1995 it has offered information about sleep disorders, as well as providing helpful advice on improving your sleep quality and environment.
Working alongside a partner agency, Naturally Content produced a content map for The Sleep Council’s new website, providing recommendations for the user journey and on-site content. Following this, I revised existing site copy and generated fresh content for new pages. The result was a charming yet informational website that puts user-friendliness at the forefront, sharing knowledge and expertise about different sleep disorders, as well as offering tips and tricks for getting a better night’s sleep.
Elysium: Web Copy
Full site content in a bespoke builder’s overhaul
Sheffield-based Elysium specialises in bespoke building projects, including kitchens, bathrooms, renovations and interior architecture. With ten years’ experience in the field, the company boasts an impressive portfolio of design-led solutions.
Naturally Content was tasked with creating the content for Elysium’s new website. Due to the nature of the brand, the site relies predominantly on aspirational imagery, however there was still a significant need for concise, engaging copy that would drive visitors to pick up the phone or visit the showroom. After liaising with both the client and the web design team, I was able to develop a unique tone of voice for the brand and generate content for all areas of the website.
McCarthy & Stone: Content Writing
Helping leading retirement company sell a lifestyle
McCarthy & Stone is the UK’s leading retirement house builder. For over four decades, the company has built more than 51,000 apartments across the country. Operating from nine regional offices, McCarthy & Stone are responsible for building and selling more than 70% of the UK’s owner-occupied retirement housing.
Naturally Content was tasked with creating copy for 28 new development pages. Readability was imperative, ensuring that all copy was provided in a digestible format, with McCarthy & Stone’s friendly and trustworthy tone of voice maintained. The pages included a quick-fire highlights section, a development overview, a detailed explanation of the local area and its amenities, and a description of each apartment layout.
Blinds Direct: Content, Branding, Digital PR & More!
Full service content marketing for industry leader
Blinds Direct is part of the IGD group, one of the UK leaders in blinds, curtain and interior furnishings. From their 40,000 sq ft premises in West Yorkshire, IGD manufactures high quality products in-house. Blinds Direct is the most recent addition to their portfolio, which consists of ten websites specialising in specific window dressings, including Roman blinds, roller blinds and curtain poles.
Naturally Content works with IGD on a consultancy basis, providing content strategy, digital PR, branding, social media and content creation services. For the launch of Blinds Direct, I was tasked with producing new content for the website, launching the brand’s new social channels, and overseeing the development of all brand assets. Ongoing, I work closely with key stakeholders and the marketing team to assist with all branding and marketing communications.
Rackspace: Web Copy
Coordinating compelling copy for internet giant
Rackspace is the number one managed cloud provider. A global leader in operating systems and hosting, they deliver solutions to a wide range of businesses. They currently serve over 200,000 customers, operating in 4 different continents.
Working with a partner agency, I was tasked with creating technical copy for a series of Rackspace marketing communications for both B2B and B2C clients. These included new product launches, extra service information, event announcements and onsite banners, all of which are aimed at a target audience that have a vested interest in Rackspace technology. Our aims were multifold: to drive more traffic to site, to promote additional services and add-ons, and to encourage uptake at seminars and events.